How to write a strategy plan is something that I often get asked about.
How do we put a full strategy together?
Well in this video Tyler Koke shows us how he reversed engineered a strategy for Stihl.
Tyler Koke is member of the Strategy Finishing School and he completed the strategy fundamentals chapter. As you all know, he also shared with us his deck that he had retrofitted the campaign from Ikea.
Timestamps:
0:00:00 – Intro
0:01:06 – How to write a strategy?
0:02:18 – Strategy reasons why?
0:02:27 – The ‘why’ of strategy
0:03:49 – How to convince your target consumer?
0:04:45 – Creating a strategic thought
0:05:00 – Creative briefing
0:06:51 – Strategy Feedback
0:7:35 – One strategy slide
0:09:07 – Strategy Brief
0:09:42 – Consumer Problem
⚡️ CREATIVE BRIEFING MINI COURSE – Learn how to write creative briefs with this mini course. Here –
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⚡️STRATEGY MATE –
📙100 CREATIVE IDEAS ON TINY BUDGETS –
💡10 BEST STRATEGY PAGES –
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🔴 WATCH NEXT
➜ How to write a creative brief: Seamless Example
➜ How to write a strategy plan: Ikea Example :
➜ What is an insight vs observation :
➜ How to write a creative brief? The Problem Statement
➜ Creative Strategy In Advertising: HP Example :
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ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.
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Insightful. Thank you brothers 🙏🏼
Great work by Tyler Koke – putting himself out there – great to see live feedback and criticism as this is an important learning tool.
Julian – I'm sure fellow learners would love to see more of this – many designer channels do this – both on professional work and work sent in. I know you do it as part of your course, but there are people as brave a Tyler, willing to have live criticism.
Nice. I like how you went after garden maintenance via increased outdoor time. Not maintenance directly. 9% shows that would be too much of a challenge. The more you spend somewhere, the more you care, the more you care, the more likely you are to preserve and maintain. Great stuff.
God, who did these subtitles haha? There's an error on almost every line.
Really great case study thanks for sharing!
Amazing content
Thanks for sharing
Would you make a video on. How to start career as a brand strategist??